Archive for January, 2009|Monthly archive page

Pomegranate’s TV ad’s of the week!

I’ll tell you what is definately going up this week… Eyebrow solos… Think about it, this is clearly the way forward.

You might not believe it but Cadbury’s certainly do. Those crazy chocolatiers have done it again, but is it odd or captivating enough to become the next gorrilla ad? Only time will tell. With eyebrows as fast as these, surely there will be nothing to stop them!

T-Moblie have released a new advert featuring, well their new phone of course! Nice take on the whole ‘flash mob’ thing, this one is really funny!

Skittles have created another advert for the wonder sweet which would seem should come with a health warning ‘May cause hallucinations’.

Four out of five online retailers have digital marketing headaches

Stressed by your inability to track your online marketing spend properly? 79% of the UK’s internet retailers are suffering from the same headache, according to new research from Coremetrics

Four out of five online retailers have digital marketing headaches

A significant 79% of online retailers in the UK are suffering from digital marketing headaches, new research commissioned by Coremetrics has found, and a massive 96% of marketers in the retail sector are not measuring ROI across all of their marketing tactics. Furthermore, 25% do not measure ROI across any online marketing tactics at all.

The biggest marketing headaches are deciding where to spend marketing budget, for nearly a third of respondents, and knowing how to determine ROI on elements of their marketing mix, for 29%. The other main problem areas include:

* Comparing campaigns across vendors and channels (32%)
* Information overload about digital marketing initiatives (23%)
* Understanding relationships between campaigns (14%)
* Understanding which campaigns are driving customer acquisition (9%)

Despite this lack of understanding of how to measure integrated marketing techniques, a third of respondents are expecting to add further online tactics to their marketing mix in 2009. In a bid to entice thrifty shoppers, making special offers was the top tactic expected to be implemented in the coming year. However, ‘special offers’ was the least measured tactic by those who already use it, with 90% not measuring ROI on their efforts.

“Tellingly, all the UK retail companies that have collapsed over the past month have all had a poor web presence, showing that digital is a key weapon in retailers’ arsenal,” says Coremetrics’ Richard Sheppard. “Having a strong and informed web presence, to capture customers that are abandoning the high street, is crucial for retail success in 2009.”

Design the 2012 Olympic 50p piece…

The Royal Mint has opened up the portcullis for a competition open to all (aged over 13) to design a new 50p piece coin to celebrate the 2012 Olympics, and Paralympics, Games coming to London.

The competition is open to design a coin for each of the different sports held in the event, this will total at 27 of the 29 new designs. Winners of the competition will see their design on the backs of 50p pieces used nationwide, and will also receive a prize of £1000.

The judging panel will be made up of independent experts, and representatives of the Royal Mint, London 2012 and the International Olympic Committee.

Applicants must submit their design by 24th April.

Take a look at www.royalmintcompetition.co.uk for more information, and get thinking! Im sure we can get the Pomegranate Logo in there somewhere!!! haha

Why not submit your ideas to our Blog and we will Post them on our Pomegranate website (click here to see the Pomegranate site), alternatively email them to info@pomegranate.co.uk

Why not answer our quick poll!

When times are tough…

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps.

But design is a powerful tool in a downturn.

Our research shows that more than half of the UK’s businesses:

* … are looking to design their way out of downturn
Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.

* … think design is more important now
Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.

* … think design is integral to the economic performance of the UK
The same number agreed or strongly agreed that design is integral to the country’s future economic performance.

http://www.designcouncil.org.uk/en/Case-Studies/All-Case-Studies/Design-in-a-downturn/

Pomegranate Ripens Early in 2009!

With the New Year symbolic of fresh beginnings, Pomegranate has wasted no time in making a positive start to 2009.

Having proved ourselves as an exceptionally talented agency with a rapidly expanding client list, we are pleased to announce the appointment of a significant new team member to support our forthcoming projects – Creative Director, Jim Campbell.

With a CV including UK firms Precedent, Henrion Ludlow Schmidt and This Way Up, alongside German agency Deekling Identity & Change (part of the BBDO Group), Jim brings over 14 years of experience from a variety of high profile London and Berlin-based agencies. From managing international luxury brands such as Mercedes Benz to launching national ad campaigns for social organisations, Jim’s exceptional knowledge of the worldwide branding industry is a welcome addition to the growing Pomegranate team.

Jim’s move to Pomegranate stems from a lifelong passion to work for a dynamic and passionate design agency that is focused on being at the forefront of innovative brand communication techniques.

Speaking of what he hopes to achieve in his newly appointed role, Jim said: “Nothing major……just design-effective, client-driven, innovative, fresh and award-winning work. That’s all!”

Great to have you on board Jim!!

Working with the Beeb…

Pomegranate have successfully completed a project for the BBC called ‘Off By Heart’, working as strategic and design development with Bedroom London.

The campaign aims to promote the reading of poetry for young children. Posters will be distributed in all libraries and schools across the UK. There will be a televised competition of poetry reading in the Spring.

Happy New Year!

Wishing everyone a happy new year, from all of us at Pomegranate Media. We hope 2008 was good to you and bring on the prosperous times of 2009!

Happy New Year!!!!