When times are tough…

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps.

But design is a powerful tool in a downturn.

Our research shows that more than half of the UK’s businesses:

* … are looking to design their way out of downturn
Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.

* … think design is more important now
Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.

* … think design is integral to the economic performance of the UK
The same number agreed or strongly agreed that design is integral to the country’s future economic performance.

http://www.designcouncil.org.uk/en/Case-Studies/All-Case-Studies/Design-in-a-downturn/

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1 comment so far

  1. Shopping « Nci1’s Weblog on

    […] 6, 2009 What is really the answer to the impending recession, economic downturn or credit crunch? My understanding of the ins and outs of how our economy works […]


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