Archive for February, 2009|Monthly archive page

Getting on well with Google?

As more brands begin to realise the importance of SEO (search engine optimisation) when planning their online marketing strategy our SEO copywriting service is becoming ever more popular.

The purpose of SEO copywriting is to increase traffic from natural searches and improve a brands relationship with their users. Successful SEO copywriting balances the need to intrigue and inform the target audience whilst simultaneously communicating with the search engines through the application of carefully defined keywords.

Search engines place a large importance on the quality and relevancy of content so to overlook copywriting could be detrimental to a websites rankings. To see how Pomegranate Media can help your brand get on better with Google (and other search engines) take a look at our SEO copywriting service and our specialist SEO package PIP.

Are women and Social Media, the perfect match?

It certainly seems so. A recent study carried out by consumer magazine publisher IPC shows that in the last 12 months alone the number of women attracted to social media and social networking websites has grown by an astonishing 53%. The survey discovered that two-thirds of women count social networking as one of their regular online activities, a quarter of women often read online forums, up from 18% in 2007 while a fifth post questions or answers. With the continued surge towards social networks and user generated content it is time to ask yourself whether your brand and your website is seeing the full benefit. To see how Pomegranate Media can help you maximise the impact from this ever growing audience check out PIP our dedicated search engine optimisation service. The survey also highlighted something many of us already know, the fact that women love to shop! With the proportion of women who shop online (57% of the sample) increasing by 8% since 2007. Source: Digital Bulletin

Facebook’s U-turn on image policy…

It seems that Facebook’s popularity as a forum for campaigning against controversial issues may have backfired on itself for the first time.

A recent decision by its owner, Mark Zuckerberg, to update Facebook’s terms and conditions regarding the ownership of information once a user deletes their account has caused many to question just how much control they really have of data they post online.

The alteration of the terms without prior notice enraged over 25,000 users to the point where they joined Facebook groups to protest at the restrospective changes. It seems it worked – as Facebook has agreed to revert to its previous licencing agreement until the issues surrounding the information ownership can be resolved.

With the launch of competing social networks, such as Twitter, proving equally popular, we fear Facebook could be treading on thin ice if it alienates users and they opt to go somewhere else.

Read the full story here: http://news.bbc.co.uk/1/hi/technology/7896309.stm

Compare the Meerkat.com

This has to be one of the funniest adverts on TV at the moment and a very welcome relief from the dreary comparison site adverts that we’ve been subjected to in the past. For those of you who haven’t seen it yet, here is the link.

Also, if you’ve got a spare five minutes, it’s worth logging on to www.comparethemeerkat.com.

Too much fun to be had!

Do you twitter?

It’s the latest thing at the moment with many celebs professing their love for the act of twittering, including Steven Fry and Jonathan Ross, but what is it all about? We had a bit of a dabble into the medium here in the office recently. Why not get involved and follow the Pomepeople??!