Are women and Social Media, the perfect match?

It certainly seems so. A recent study carried out by consumer magazine publisher IPC shows that in the last 12 months alone the number of women attracted to social media and social networking websites has grown by an astonishing 53%. The survey discovered that two-thirds of women count social networking as one of their regular online activities, a quarter of women often read online forums, up from 18% in 2007 while a fifth post questions or answers. With the continued surge towards social networks and user generated content it is time to ask yourself whether your brand and your website is seeing the full benefit. To see how Pomegranate Media can help you maximise the impact from this ever growing audience check out PIP our dedicated search engine optimisation service. The survey also highlighted something many of us already know, the fact that women love to shop! With the proportion of women who shop online (57% of the sample) increasing by 8% since 2007. Source: Digital Bulletin

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2 comments so far

  1. Helen Hunt on

    Awesome stuff –
    It’s interesting to see that people think that women and technology can mix and be a nice and big success.

    If this survey is anything to go by, I think this means good news for companies that have been targetting women for sometime now 🙂

  2. […] who shop online (57% of the sample) increasing by 8% since 2007. For more on this subject, visit The Pomegranate Group page tags: canada canada facebook mcann universal page_revision: 9, last_edited: […]


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