Archive for the ‘advertising’ Category

Do you harness the power of a good review?

Customer-written content, in the form of product reviews, community Q&A and shared stories, can both drive down search acquisition costs and improve natural search results, says Brett Hurt, founder and CEO of Bazaarvoice

In analysing online retailers with customer reviews, Bazaarvoice has found that more than 97% of the search terms used to find the review content are unique; in other words, without the user-generated content, the retailer would not have received search engine referrals for those ‘long-tail’ specific shopping terms.

The more specific, obscure terms are more valuable — though harder to pre-determine — to the retailer, and this is where customer-generated content comes into play. The more content that exists on your site about a particular product or brand, the more likely it is found by these long-tail searchers. Also, the more specific term mentioned above brings up more products that feature fresh, user-generated content. Our analysis has shown that searchers who land on Bazaarvoice-generated review landing pages use 3.5 to 4 words, while Google’s average search is 2.5 words.

Whats your view, or experience with customer reviews? Any major stats to report, what about the negatives policing etc we would love to know.

Source: Internet Retailing

Advertisements

Compare the Meerkat.com

This has to be one of the funniest adverts on TV at the moment and a very welcome relief from the dreary comparison site adverts that we’ve been subjected to in the past. For those of you who haven’t seen it yet, here is the link.

Also, if you’ve got a spare five minutes, it’s worth logging on to www.comparethemeerkat.com.

Too much fun to be had!

Pomegranate’s TV ad’s of the week!

I’ll tell you what is definately going up this week… Eyebrow solos… Think about it, this is clearly the way forward.

You might not believe it but Cadbury’s certainly do. Those crazy chocolatiers have done it again, but is it odd or captivating enough to become the next gorrilla ad? Only time will tell. With eyebrows as fast as these, surely there will be nothing to stop them!

T-Moblie have released a new advert featuring, well their new phone of course! Nice take on the whole ‘flash mob’ thing, this one is really funny!

Skittles have created another advert for the wonder sweet which would seem should come with a health warning ‘May cause hallucinations’.