Archive for the ‘Design’ Category

Ark age aware skincare

New ecommerce website for the health and beauty sector

Pomegranate are proud to announce the recent launch of a new e-commerce website for Ark Skincare.

Ark are a successful health and beauty company with a number of acclaimed salons located throughout London. The launch of their new website coincides with the launch of their new Age Aware Skincare product range developed using the knowledge gained from over 10 years of experience and over 100,000 treatments performed at ARK Skincare Centres.

Read more about our project with Ark on the Pomegranate Media website.

New Website Launched!

PomeMailer has been offically launched as a stand alone website offering indepth information on our email marketing solution.

The website features a collection e-shots, the benefits our using the PomeMailer system along with some huge system updates, including powerful audience profiling and geographic mapping. PomeMailer itself is currently undergoing development, to be re-released late summer 2009.

Visit the site at www.pomemailer.com and let us know what you think!

Harry Potter Twitter App

The people at Warner Bros have created something magical by combining the famous boy wizard, Harry Potter and something called social media!

Twitter users can now sign up to the new magical offering by quill and ink. Forget all those years at Hogwarts, with this nifty little app users get three options to cast spells on their unwitting followers, or ‘muggles’. The three options on offer include shrouding the follower’s Twitter page in darkness, sending a flock of birds that fly across the screen and declaring affection for a follower by sending a love potion.

A website hosting the campaign has been set up to back the launch of Harry Potter and the Half-Blood Prince, which debuted in UK cinemas last week.

It also enables Twitter users to choose from a range of messages to send to followers such as, ‘I made you this love potion because I no longer want to hide my feelings for you under an invisibility cloak.’

The campaign was created by Warner Bros and aims to drum up interest in the launch of the latest film in the Harry Potter franchise.

Internet World event review; Earls Court, London

Just attended the show, its impressive to see the diversity to some extent, of the operations that are developing. However what is slightly alarming is how when you dig below the surface there are so many companies with a similar offering!
CMS, email, web design… Everyone is doing it, the battle is to shout loudest.

What is differentiating all these companies?

I have seen more than 12 simply selling their unique, all conquering cms!

So how do these shows really work? At the end of the day anyone in web should have an impressive site anyway, that’s why I find them and then their content has to be good otherwise otherwise I scream deception, fraud, they are not living up to the promise, its a sham!

So what did I get out of it, well a lot of uncomfortable surreptitious badge staring, as people try to figure you out, some trumpet blowing and plenty of desperate sales guys, many just hired for the day!

However I was about to make my exit when I noticed that Scott Seaborn from Ogilvy was giving a little insight into mobile media, totally intrigued and a little naïve in this sector I had to attend!

Blimey if nothing else that was worth being there for! Far to short of course as they kept it to a mere 25 mins and how Scott managed to keep it to that I will never know, he managed to cram in such an thorough insight. I would have thought for many in that theatre it was truly mind blowing, it certainly was for me.

These guys at Ogilvy have certainly got their eyes on the ball and they have been tinkering with this stuff for a few years now.

From the Guiness Rugby Sevens tour widget to the latest Fanta teen game, its awe inspiring to see just what the mobile medium can actually achieve.

This medium really does make the current multi-channel approaches to marketing seem fractured, through deploying exciting interactive  and often useful apps (applications) from web to phone, the brand that is assigned with the app, not only gains credible exposure but actually achieves the ability to be constantly in view to the user. This ability to develop an intrinsic relationship with the user is so fundamentally powerful, not only can the brand provide a useful function, thereby promoting many integrity and added value messages, but the app can actually generate enhanced conversion to sales.

The difference as Scott put it, is moving from the typical Push marketing approach to the more appealing and effective Pull.

By understanding then utilising the vast array of features and functions a mobile phone can offer, in conjunction with every day actions such as shopping or playing games or travelling, the mobile app ‘creators’ can effectively convert the phone from a primary use tool into a complete ‘personal assistant’.

I hear you say, ‘well isnt that what the Iphone does?’ Now I know that Apples Iphone has obviously provided a relatively open platform for some incredibly innovative and pioneering mobile applications, however firstly the majority of apps currently promote the developer or Apple and secondly this access is obviously based on having an Iphone.

Its taken some time for the UK to really start noticing the possibilities of Mobile and for me today was an impressive wakeup call, keep an eye out as to what Pomegranate will do next!

Duncan Thomas

Jacks of London at the Franchise Exhibition, Olympia

Jacks of London recently exhibited at the Franchise Exhibition, Olympia. The show was a huge success bringing in much interest for the Jacks of London franchise. Here you can see an interview with Sue Whitehead, Managing Director of Jacks of London.

Emma Whitehead, Jacks of London

Jacks have recently launched their new franchisee website, designed and built by Pomegranate Media.

Sweemo Nominated for an SXSW Web Award

Sweemo have been nominated to recieve a SXSW web award 2009. The award only accepts sites that have been launched, or completely redesigned in 2008. The winners in each category are revealed at the SXSW Web Awards Ceremony on March 15th.

Let’s hope Sweemo get the win that they deserve!!

Sweemo BBC Pitch in a lift

sweemo

Sweemo is launching itself into the new heady heights of featuring on world wide news coverage! The BBC are showing a short video of representatives from 5 of the world’s hottest budding web companies. The representatives have just the time it takes to be elevated 26 floors in a lift to deliver a pitch about their company, and Sweemo are up first! Click here to see the BBC news page covering Sweemo

The hopefuls were showcasing their online innovations at a US technology festival, South By Southwest, in Austin, Texas.

Is your website in need of attention? Look no further…

Despite the growing popularity of the internet as a primary information source for millions, we see far too many websites left unattended, dreary and failing to capitalise on their online potential.

At Pomegranate, however, we’re passionate about nurturing neglected websites within numerous different sectors.

Visit our website to take a look at our excellent portfolio of web design. We’ve got a suite of impressive tools and products to help get your website back on track and making waves. We’ve got results to prove it! Get in contact with us today and boldly take the first step to rekindling your relationship with your website.

Go on. Make your website’s day!

Compare the Meerkat.com

This has to be one of the funniest adverts on TV at the moment and a very welcome relief from the dreary comparison site adverts that we’ve been subjected to in the past. For those of you who haven’t seen it yet, here is the link.

Also, if you’ve got a spare five minutes, it’s worth logging on to www.comparethemeerkat.com.

Too much fun to be had!