Archive for the ‘Technology’ Category

Learn how to secure your company’s data

Is your company still sending sensitive data via email attachments or FTP? Are you unsure about how secure your company’s data truly is?

Attending Accellion’s free UK Secure File Transfer seminar, hosted by Dr. Paul Steiner, could be a valuable opportunity for establishing your company’s data security. Data security breaches are becoming more frequent and can happen to any company, at any time. Many people do not realize the risks involved with online file distribution, Click here to read more >

At the Accellion Seminar you will learn how we can ensure your company’s private content isn’t intercepted with our leading data transfer solution – book your place at Dr. Paul Steiner’s seminar about secure file transfer today!

Click here to read more about Accellion and the Seminar on November 24th >

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Berners-Lee ‘sorry’ for slashes

Tim Berners-Lee, AP

Tim Berners-Lee started the web to help scientists communicat

The forward slashes at the beginning of internet addresses have long annoyed net users and now the man behind them has apologised for using them.

Sir Tim Berners-Lee, the creator of the World Wide Web, has confessed that the // in a web address were actually “unnecessary”.

He told the Times newspaper that he could easily have designed URLs not to have the forward slashes.

“There you go, it seemed like a good idea at the time,” he said.

He admitted that when he devised the web, almost 30 years ago, he had no idea that the forward slashes in every web address would cause “so much hassle”.

His light-hearted apology even had a green angle as he accepted that having to add // to every address had wasted time, printing and paper.

Sir Tim is currently director of the World Wide Web Consortium and he is also working with the UK government to help open up access to government data.

Source

Internet World event review; Earls Court, London

Just attended the show, its impressive to see the diversity to some extent, of the operations that are developing. However what is slightly alarming is how when you dig below the surface there are so many companies with a similar offering!
CMS, email, web design… Everyone is doing it, the battle is to shout loudest.

What is differentiating all these companies?

I have seen more than 12 simply selling their unique, all conquering cms!

So how do these shows really work? At the end of the day anyone in web should have an impressive site anyway, that’s why I find them and then their content has to be good otherwise otherwise I scream deception, fraud, they are not living up to the promise, its a sham!

So what did I get out of it, well a lot of uncomfortable surreptitious badge staring, as people try to figure you out, some trumpet blowing and plenty of desperate sales guys, many just hired for the day!

However I was about to make my exit when I noticed that Scott Seaborn from Ogilvy was giving a little insight into mobile media, totally intrigued and a little naïve in this sector I had to attend!

Blimey if nothing else that was worth being there for! Far to short of course as they kept it to a mere 25 mins and how Scott managed to keep it to that I will never know, he managed to cram in such an thorough insight. I would have thought for many in that theatre it was truly mind blowing, it certainly was for me.

These guys at Ogilvy have certainly got their eyes on the ball and they have been tinkering with this stuff for a few years now.

From the Guiness Rugby Sevens tour widget to the latest Fanta teen game, its awe inspiring to see just what the mobile medium can actually achieve.

This medium really does make the current multi-channel approaches to marketing seem fractured, through deploying exciting interactive  and often useful apps (applications) from web to phone, the brand that is assigned with the app, not only gains credible exposure but actually achieves the ability to be constantly in view to the user. This ability to develop an intrinsic relationship with the user is so fundamentally powerful, not only can the brand provide a useful function, thereby promoting many integrity and added value messages, but the app can actually generate enhanced conversion to sales.

The difference as Scott put it, is moving from the typical Push marketing approach to the more appealing and effective Pull.

By understanding then utilising the vast array of features and functions a mobile phone can offer, in conjunction with every day actions such as shopping or playing games or travelling, the mobile app ‘creators’ can effectively convert the phone from a primary use tool into a complete ‘personal assistant’.

I hear you say, ‘well isnt that what the Iphone does?’ Now I know that Apples Iphone has obviously provided a relatively open platform for some incredibly innovative and pioneering mobile applications, however firstly the majority of apps currently promote the developer or Apple and secondly this access is obviously based on having an Iphone.

Its taken some time for the UK to really start noticing the possibilities of Mobile and for me today was an impressive wakeup call, keep an eye out as to what Pomegranate will do next!

Duncan Thomas

Google Streetview in the UK

Google have recenly launched ‘Street view’ for the UK! It looks as though here in London someone, or something has been watching us for some time!  It has ‘attack of the smart cars with cameras attached’ all over it. But it is quite a thing to behold. Here you can see where we are.

Unfortunately they took the picture before we got our door vinyl up! Sorry about that!

There are people left right and center complaining about concerns over individual privacy (see article from Digital Bulletin), perhaps they have a point. But for now it is here to stay! Well I mean if you are called Christine Boring, it’s going to be hard to have anyone take you seriously on a project such as this! So get on it and look up your own house! Visit google street view here

Sweemo BBC Pitch in a lift

sweemo

Sweemo is launching itself into the new heady heights of featuring on world wide news coverage! The BBC are showing a short video of representatives from 5 of the world’s hottest budding web companies. The representatives have just the time it takes to be elevated 26 floors in a lift to deliver a pitch about their company, and Sweemo are up first! Click here to see the BBC news page covering Sweemo

The hopefuls were showcasing their online innovations at a US technology festival, South By Southwest, in Austin, Texas.

Are women and Social Media, the perfect match?

It certainly seems so. A recent study carried out by consumer magazine publisher IPC shows that in the last 12 months alone the number of women attracted to social media and social networking websites has grown by an astonishing 53%. The survey discovered that two-thirds of women count social networking as one of their regular online activities, a quarter of women often read online forums, up from 18% in 2007 while a fifth post questions or answers. With the continued surge towards social networks and user generated content it is time to ask yourself whether your brand and your website is seeing the full benefit. To see how Pomegranate Media can help you maximise the impact from this ever growing audience check out PIP our dedicated search engine optimisation service. The survey also highlighted something many of us already know, the fact that women love to shop! With the proportion of women who shop online (57% of the sample) increasing by 8% since 2007. Source: Digital Bulletin

Facebook’s U-turn on image policy…

It seems that Facebook’s popularity as a forum for campaigning against controversial issues may have backfired on itself for the first time.

A recent decision by its owner, Mark Zuckerberg, to update Facebook’s terms and conditions regarding the ownership of information once a user deletes their account has caused many to question just how much control they really have of data they post online.

The alteration of the terms without prior notice enraged over 25,000 users to the point where they joined Facebook groups to protest at the restrospective changes. It seems it worked – as Facebook has agreed to revert to its previous licencing agreement until the issues surrounding the information ownership can be resolved.

With the launch of competing social networks, such as Twitter, proving equally popular, we fear Facebook could be treading on thin ice if it alienates users and they opt to go somewhere else.

Read the full story here: http://news.bbc.co.uk/1/hi/technology/7896309.stm

Last day at work? Here are a few more little morsels of fun before it’s all over…

Here are a few little links of pleasure to get you through the last day (or nearly last day) at work!

I think this was absolutely amazing!
Muto, a wall painted animation by BLU >>

Online guitar hero anyone? Created by Pepsi this is just a bit of plain old fun!
Pepsi guitar hero >>

Great fun, amazing!
play auditorium >>

This one is riduculously simple and daft, but satisfying (if a little guilty ) when you slap the little fella!!
save your sensible >>

This is old but I still love it
http://amanita-design.net/samorost-2/

Pomegranate’s Top 5 Virals of 2008

2008 has seen some amazing virals been broadcast through the internet, here are Pomegranate’s top five.

Number One:
Wii Fit Girl – As seen on our Pomegranate group blog back in June, the Wii Fit girl took the world by storm with accusations flying around about it’s authenticity.
See it here >>

Number Two:
What are you Zinking about? – Hilarious video poking fun at the German accent.
See it here >>

Number Three:
Wass Up Anno 2008 – Homage to the Budweiser adverts, with a sprinkling of political agenda thrown in for good measure.
See it here >>

Number Four:
Sweemo Launch – Sweemo’s CEO Jay Nguyen challenged the world to slap him in the face with a fish!
See the challenge here >> And the actual slap >>

Number Five:
Quicksilver Dynamite Surf – No waves? No problem! The Quicksilver Team have come up with an intriguing solution to the problem.
See it here >>

– And an extra one for free!
Number Six:

Eppy Post-it Note Experiments – Amazing!
See it here >>

And a couple of a great online games, just for fun:

Frozen Pole Click here >> Create your own Christmas message and send out to all your friends!

Got Milk? Click here >> This one is just really cool.

New Facebook phone hits the shelves in time for christmas

Finding it hard to drag yourself away from your PC for fear of missing out on who tagged you in an old school photograph or which of your friends is now listed as “in a relationship”? Yes you know who you are – calling all Facebook addicts!

Well fear no more! Mobile phone company 3 has just announced the launch of a brand new handset – the INQ1 (pronounced ink one) which is set to be dubbed the ‘Facebook phone’.

Whilst surfing the internet on your phone is nothing new and neither is sending mobile Facebook alerts from your handset, the INQ1 aims to fill the gap for those users who can’t afford the likes of the Apple iPhone or Blackberry Storm but still enjoy social networking, e-mail and instant messaging as well as surfing the web from their mobile.

The phone will integrate single button access to social networking with all the key features of a standard mobile phone, a clear indication of the overwhelming impact that social networking sites are having on our lives.

So, whilst bosses may have banned access to Facebook on company PC’s, the dawn of a new Facebook mobile will make tracking employees movements just that little bit more tricky. Oh how we love technology!

Facebook phone

Facebook phone