Archive for the ‘creative’ Tag

Zugara : NEW online shopping experience

Zugara launches online shopping app utilizing augmented reality and motion capture

“Here at Zugara, we’re proud to announce the launch of our newest application, The Webcam Social Shopper. Coupling the functionality of both Augmented Reality and Motion Capture, this application will allow anyone with a webcam to shop online right from within their video feed. We like to think of it as “Augmented Reality meets Utility”. This app allows you to seemingly hold articles of clothing up in front of yourself to see “how they look”. And the Motion Capture allows the app to track your movements so you can interact with the site (e.g. cycle through a product’s various colors/styles or take a picture of yourself so you can get immediate feedback from friends on Facebook) while standing several feet away from your computer’s controls. No extra downloads, no new plug-in, no consumer headache.

To see the application in action, check out our video below.

(UPDATE: If you’re having trouble accessing the embedded video – here is the direct YouTube URL)

Now that you’ve seen the application in its “Alpha State”, think about the potential an app like this has as we partner with brands to allow their consumers to do things like:

* Livestream their webcam’s feed to friends and loved ones, and get comments and feedback right next to the application in real time.
* Receive “clothing care packages” from loved ones who might be somewhere else in the country and set up times to “shop together”… online.
* Enter their measurements into the app and get a “fitted image”.
* Match entire outfits at the same time, both top and bottom.
* Shop right within a branded Facebook application.

It’s not a secret that friends/family recommendations influence a consumer’s purchase decision and beat any other “consumer touchpoint”. Now, we can help brands empower their consumers to integrate their friends and family into their online shopping process like never before. The thinking is that this application will help bridge the gap between how people like to shop offline and how they are forced to shop online, subsequently providing an enhanced interactive shopping experience for the consumer and increased sales for the brand. So, what do you think? Please, feel free to share this post with anyone and everyone, or embed the video above in your own blog. And, as always, we’d love to know your thoughts below…

About Zugara

Zugara is an interactive marketing agency with a passion for emerging media and technologies. Unlike most agencies, we don’t claim to do everything: Interactive Video, Social Media, Mobile Marketing, and Website & Application Development are our core competencies. Since our doors opened in 2001, we’ve been lucky enough to work with some of the world’s best brands such as Reebok, Sony Computer Entertainment Of America, Toyota, Activision, Jelly Belly, Casio, The Air Force, and Lexus to create strategic interactive campaigns that focus on accomplishing their business objectives. Based in Los Angeles, we’re currently in the process of expanding, and opening our second office in New York (www.zugara.com) (www.zugarastudios.com)”.

For more information on The Webcam Social Shopper or ZugMo Technology, please contact ar@zugara.com. For all other inquiries, please contact info@zugara.com.

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Sweemo Nominated for an SXSW Web Award

Sweemo have been nominated to recieve a SXSW web award 2009. The award only accepts sites that have been launched, or completely redesigned in 2008. The winners in each category are revealed at the SXSW Web Awards Ceremony on March 15th.

Let’s hope Sweemo get the win that they deserve!!

Experiment #1: Media Mash

Pomegranate Media are announcing a new experiment into social media! We are currently in the lab getting out the bunsen burners, tweaking knobs and turning screws to create one monster of an experiment!

The aim of our experiment is to find out just how far we can push ourselves within the social media network. Using sites such as You Tube, Twitter, Facebook and the like we plan on promoting ourselves left right and centre.

Check back here soon for an update on our progress. Keep your eyes peeled and your ear to the ground… You might just see us out there in action!

Compare the Meerkat.com

This has to be one of the funniest adverts on TV at the moment and a very welcome relief from the dreary comparison site adverts that we’ve been subjected to in the past. For those of you who haven’t seen it yet, here is the link.

Also, if you’ve got a spare five minutes, it’s worth logging on to www.comparethemeerkat.com.

Too much fun to be had!

Do you twitter?

It’s the latest thing at the moment with many celebs professing their love for the act of twittering, including Steven Fry and Jonathan Ross, but what is it all about? We had a bit of a dabble into the medium here in the office recently. Why not get involved and follow the Pomepeople??!

Pomegranate’s TV ad’s of the week!

I’ll tell you what is definately going up this week… Eyebrow solos… Think about it, this is clearly the way forward.

You might not believe it but Cadbury’s certainly do. Those crazy chocolatiers have done it again, but is it odd or captivating enough to become the next gorrilla ad? Only time will tell. With eyebrows as fast as these, surely there will be nothing to stop them!

T-Moblie have released a new advert featuring, well their new phone of course! Nice take on the whole ‘flash mob’ thing, this one is really funny!

Skittles have created another advert for the wonder sweet which would seem should come with a health warning ‘May cause hallucinations’.

Design the 2012 Olympic 50p piece…

The Royal Mint has opened up the portcullis for a competition open to all (aged over 13) to design a new 50p piece coin to celebrate the 2012 Olympics, and Paralympics, Games coming to London.

The competition is open to design a coin for each of the different sports held in the event, this will total at 27 of the 29 new designs. Winners of the competition will see their design on the backs of 50p pieces used nationwide, and will also receive a prize of £1000.

The judging panel will be made up of independent experts, and representatives of the Royal Mint, London 2012 and the International Olympic Committee.

Applicants must submit their design by 24th April.

Take a look at www.royalmintcompetition.co.uk for more information, and get thinking! Im sure we can get the Pomegranate Logo in there somewhere!!! haha

Why not submit your ideas to our Blog and we will Post them on our Pomegranate website (click here to see the Pomegranate site), alternatively email them to info@pomegranate.co.uk

Why not answer our quick poll!

When times are tough…

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps.

But design is a powerful tool in a downturn.

Our research shows that more than half of the UK’s businesses:

* … are looking to design their way out of downturn
Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.

* … think design is more important now
Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.

* … think design is integral to the economic performance of the UK
The same number agreed or strongly agreed that design is integral to the country’s future economic performance.

http://www.designcouncil.org.uk/en/Case-Studies/All-Case-Studies/Design-in-a-downturn/

Pomegranate Ripens Early in 2009!

With the New Year symbolic of fresh beginnings, Pomegranate has wasted no time in making a positive start to 2009.

Having proved ourselves as an exceptionally talented agency with a rapidly expanding client list, we are pleased to announce the appointment of a significant new team member to support our forthcoming projects – Creative Director, Jim Campbell.

With a CV including UK firms Precedent, Henrion Ludlow Schmidt and This Way Up, alongside German agency Deekling Identity & Change (part of the BBDO Group), Jim brings over 14 years of experience from a variety of high profile London and Berlin-based agencies. From managing international luxury brands such as Mercedes Benz to launching national ad campaigns for social organisations, Jim’s exceptional knowledge of the worldwide branding industry is a welcome addition to the growing Pomegranate team.

Jim’s move to Pomegranate stems from a lifelong passion to work for a dynamic and passionate design agency that is focused on being at the forefront of innovative brand communication techniques.

Speaking of what he hopes to achieve in his newly appointed role, Jim said: “Nothing major……just design-effective, client-driven, innovative, fresh and award-winning work. That’s all!”

Great to have you on board Jim!!

Last day at work? Here are a few more little morsels of fun before it’s all over…

Here are a few little links of pleasure to get you through the last day (or nearly last day) at work!

I think this was absolutely amazing!
Muto, a wall painted animation by BLU >>

Online guitar hero anyone? Created by Pepsi this is just a bit of plain old fun!
Pepsi guitar hero >>

Great fun, amazing!
play auditorium >>

This one is riduculously simple and daft, but satisfying (if a little guilty ) when you slap the little fella!!
save your sensible >>

This is old but I still love it
http://amanita-design.net/samorost-2/