Archive for the ‘Fast Forward’ Tag

Google leaves the rest behind by pressing Fast Forward

Google has partnered up with Wharton University (Pennsylvania) to create a little slice of marketing heaven for the masses on You tube called Fast Forward. The dedicated page is making a splash in the marketing world as they discuss marketing techniques, providing a valuable insight into marketing best practice.

The partnership explores the evolution of marketing in the world today,

“Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape. As we explore what will define success through marketing’s continual evolution, we aim to share ideas and lessons learned to help keep us all better informed and effective as the game – and conversation – rapidly progresses”.

It’s not surprising that Google have gotten invloved in an area they excel in. But the resource is just that, a resource, we would have thought in light of modern internet trends they would have created Fast Forward as a more community orientated space. Speaking to, and with the marketers of the world. Definately worth casting your eye over though!

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