Archive for the ‘internet’ Tag

Experiment #1: Media Mash

Pomegranate Media are announcing a new experiment into social media! We are currently in the lab getting out the bunsen burners, tweaking knobs and turning screws to create one monster of an experiment!

The aim of our experiment is to find out just how far we can push ourselves within the social media network. Using sites such as You Tube, Twitter, Facebook and the like we plan on promoting ourselves left right and centre.

Check back here soon for an update on our progress. Keep your eyes peeled and your ear to the ground… You might just see us out there in action!

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Is your website in need of attention? Look no further…

Despite the growing popularity of the internet as a primary information source for millions, we see far too many websites left unattended, dreary and failing to capitalise on their online potential.

At Pomegranate, however, we’re passionate about nurturing neglected websites within numerous different sectors.

Visit our website to take a look at our excellent portfolio of web design. We’ve got a suite of impressive tools and products to help get your website back on track and making waves. We’ve got results to prove it! Get in contact with us today and boldly take the first step to rekindling your relationship with your website.

Go on. Make your website’s day!

Are women and Social Media, the perfect match?

It certainly seems so. A recent study carried out by consumer magazine publisher IPC shows that in the last 12 months alone the number of women attracted to social media and social networking websites has grown by an astonishing 53%. The survey discovered that two-thirds of women count social networking as one of their regular online activities, a quarter of women often read online forums, up from 18% in 2007 while a fifth post questions or answers. With the continued surge towards social networks and user generated content it is time to ask yourself whether your brand and your website is seeing the full benefit. To see how Pomegranate Media can help you maximise the impact from this ever growing audience check out PIP our dedicated search engine optimisation service. The survey also highlighted something many of us already know, the fact that women love to shop! With the proportion of women who shop online (57% of the sample) increasing by 8% since 2007. Source: Digital Bulletin

Do you twitter?

It’s the latest thing at the moment with many celebs professing their love for the act of twittering, including Steven Fry and Jonathan Ross, but what is it all about? We had a bit of a dabble into the medium here in the office recently. Why not get involved and follow the Pomepeople??!

Four out of five online retailers have digital marketing headaches

Stressed by your inability to track your online marketing spend properly? 79% of the UK’s internet retailers are suffering from the same headache, according to new research from Coremetrics

Four out of five online retailers have digital marketing headaches

A significant 79% of online retailers in the UK are suffering from digital marketing headaches, new research commissioned by Coremetrics has found, and a massive 96% of marketers in the retail sector are not measuring ROI across all of their marketing tactics. Furthermore, 25% do not measure ROI across any online marketing tactics at all.

The biggest marketing headaches are deciding where to spend marketing budget, for nearly a third of respondents, and knowing how to determine ROI on elements of their marketing mix, for 29%. The other main problem areas include:

* Comparing campaigns across vendors and channels (32%)
* Information overload about digital marketing initiatives (23%)
* Understanding relationships between campaigns (14%)
* Understanding which campaigns are driving customer acquisition (9%)

Despite this lack of understanding of how to measure integrated marketing techniques, a third of respondents are expecting to add further online tactics to their marketing mix in 2009. In a bid to entice thrifty shoppers, making special offers was the top tactic expected to be implemented in the coming year. However, ‘special offers’ was the least measured tactic by those who already use it, with 90% not measuring ROI on their efforts.

“Tellingly, all the UK retail companies that have collapsed over the past month have all had a poor web presence, showing that digital is a key weapon in retailers’ arsenal,” says Coremetrics’ Richard Sheppard. “Having a strong and informed web presence, to capture customers that are abandoning the high street, is crucial for retail success in 2009.”

Last day at work? Here are a few more little morsels of fun before it’s all over…

Here are a few little links of pleasure to get you through the last day (or nearly last day) at work!

I think this was absolutely amazing!
Muto, a wall painted animation by BLU >>

Online guitar hero anyone? Created by Pepsi this is just a bit of plain old fun!
Pepsi guitar hero >>

Great fun, amazing!
play auditorium >>

This one is riduculously simple and daft, but satisfying (if a little guilty ) when you slap the little fella!!
save your sensible >>

This is old but I still love it
http://amanita-design.net/samorost-2/

Are You a Cyberchondriac?

I’ve no idea – what’s one of those?

A cyberchondriac is an individual who possesses unfounded escalation of concerns about common symptoms, based on the review of search results and literature they find on the internet. Well I never!

It’s actually been around since the year 2000 yet very few people actually know what it is. However, that may be set to change as, just over a week ago, Microsoft published the results of a study of health-related web searches on popular search engines.

The study suggests that self-diagnosis by search engines frequently results in searchers drawing the worst case scenario about the cause of their symptoms.

In the report performed by researchers Ryen White and Eric Horvitz, it was found that web searches for things like headaches and chest pain returned just as many, if not more, results describing serious conditions as it did minor ones, even though the more serious illnesses are less common.

For example, there were just as many results that linked headaches with brain tumours as with caffeine withdrawal, despite brain tumours being extremely rare. The researchers said that web surfers’ propensity to jump to the wrong conclusion was basic human behaviour and had been noted by scientists decades ago.

The good news is, these kinds of results will actually help the web to evolve, with web techies determined to make future searches more reliable, returning advice-based information as opposed to the mere worst case scenario.

In other words, whilst it’s reassuring to have access to so much information via the web, leave the diagnosis to the professionals – we weren’t born with a medical degree!