Archive for the ‘iphone’ Tag

Widgets are changing our world

“Today, online retailers are looking for ways to extend their reach to social networks, desktop and web widgets, blogs, and mobile applications to connect with customers,” says Worklight’s David Lavenda. “But the real question is not how to capture customers’ attention, but rather how companies generate sales and enhance customer loyalty via such popular tools as Facebook, iPhone, iGoogle, Adobe Air and others. Secure retail widgets represent a new and exceptional channel for convenient shopping and always-on customer service, one that generates sales for retailers and saves customers time and money.” “Online sales are becoming an increasingly critical element of multi-channel retail sales, especially as people become highly selective in where and how they shop,” Lavenda added. “Retailers that are able to monetize this migration to the online channel, with successful widget marketing and sales efforts, will quickly stand apart from the rest.” • Allow customers to search and shop directly via the widget, without being redirected to the retailer website. • Engage customers by providing personalised widgets with highly-granular, individualised offers to improve conversion rates, lower marketing costs, and increase lift. Enable customers to respond to offers within the widget, without being redirected. • Provide social networking tools to let customers share experiences regarding services and products with their friends. Then let friends order products directly from the social networking sites. • Experiment with marketing messages to quickly and cost-effectively select the most effective messages for micro-market segments. • Monitor response and conversion rates to gauge the success of widget campaigns and improve performance. • Compare the costs and returns of secure widget-based offers against traditional marketing channels or even non-secure widgets

New Facebook phone hits the shelves in time for christmas

Finding it hard to drag yourself away from your PC for fear of missing out on who tagged you in an old school photograph or which of your friends is now listed as “in a relationship”? Yes you know who you are – calling all Facebook addicts!

Well fear no more! Mobile phone company 3 has just announced the launch of a brand new handset – the INQ1 (pronounced ink one) which is set to be dubbed the ‘Facebook phone’.

Whilst surfing the internet on your phone is nothing new and neither is sending mobile Facebook alerts from your handset, the INQ1 aims to fill the gap for those users who can’t afford the likes of the Apple iPhone or Blackberry Storm but still enjoy social networking, e-mail and instant messaging as well as surfing the web from their mobile.

The phone will integrate single button access to social networking with all the key features of a standard mobile phone, a clear indication of the overwhelming impact that social networking sites are having on our lives.

So, whilst bosses may have banned access to Facebook on company PC’s, the dawn of a new Facebook mobile will make tracking employees movements just that little bit more tricky. Oh how we love technology!

Facebook phone

Facebook phone