Archive for the ‘London’ Tag

Internet World event review; Earls Court, London

Just attended the show, its impressive to see the diversity to some extent, of the operations that are developing. However what is slightly alarming is how when you dig below the surface there are so many companies with a similar offering!
CMS, email, web design… Everyone is doing it, the battle is to shout loudest.

What is differentiating all these companies?

I have seen more than 12 simply selling their unique, all conquering cms!

So how do these shows really work? At the end of the day anyone in web should have an impressive site anyway, that’s why I find them and then their content has to be good otherwise otherwise I scream deception, fraud, they are not living up to the promise, its a sham!

So what did I get out of it, well a lot of uncomfortable surreptitious badge staring, as people try to figure you out, some trumpet blowing and plenty of desperate sales guys, many just hired for the day!

However I was about to make my exit when I noticed that Scott Seaborn from Ogilvy was giving a little insight into mobile media, totally intrigued and a little naïve in this sector I had to attend!

Blimey if nothing else that was worth being there for! Far to short of course as they kept it to a mere 25 mins and how Scott managed to keep it to that I will never know, he managed to cram in such an thorough insight. I would have thought for many in that theatre it was truly mind blowing, it certainly was for me.

These guys at Ogilvy have certainly got their eyes on the ball and they have been tinkering with this stuff for a few years now.

From the Guiness Rugby Sevens tour widget to the latest Fanta teen game, its awe inspiring to see just what the mobile medium can actually achieve.

This medium really does make the current multi-channel approaches to marketing seem fractured, through deploying exciting interactive  and often useful apps (applications) from web to phone, the brand that is assigned with the app, not only gains credible exposure but actually achieves the ability to be constantly in view to the user. This ability to develop an intrinsic relationship with the user is so fundamentally powerful, not only can the brand provide a useful function, thereby promoting many integrity and added value messages, but the app can actually generate enhanced conversion to sales.

The difference as Scott put it, is moving from the typical Push marketing approach to the more appealing and effective Pull.

By understanding then utilising the vast array of features and functions a mobile phone can offer, in conjunction with every day actions such as shopping or playing games or travelling, the mobile app ‘creators’ can effectively convert the phone from a primary use tool into a complete ‘personal assistant’.

I hear you say, ‘well isnt that what the Iphone does?’ Now I know that Apples Iphone has obviously provided a relatively open platform for some incredibly innovative and pioneering mobile applications, however firstly the majority of apps currently promote the developer or Apple and secondly this access is obviously based on having an Iphone.

Its taken some time for the UK to really start noticing the possibilities of Mobile and for me today was an impressive wakeup call, keep an eye out as to what Pomegranate will do next!

Duncan Thomas

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Jacks of London at the Franchise Exhibition, Olympia

Jacks of London recently exhibited at the Franchise Exhibition, Olympia. The show was a huge success bringing in much interest for the Jacks of London franchise. Here you can see an interview with Sue Whitehead, Managing Director of Jacks of London.

Emma Whitehead, Jacks of London

Jacks have recently launched their new franchisee website, designed and built by Pomegranate Media.

Sweemo Nominated for an SXSW Web Award

Sweemo have been nominated to recieve a SXSW web award 2009. The award only accepts sites that have been launched, or completely redesigned in 2008. The winners in each category are revealed at the SXSW Web Awards Ceremony on March 15th.

Let’s hope Sweemo get the win that they deserve!!

Vanishing stores leads to ‘Brand Ghosting’…

Derelict B&Q store, UK

People discuss brands, identities, perceptive values etc etc until they are blue in the face. However something I recently noticed, with the crippling blanket of financial gloom hanging over us, is the amount of downsizing or relocating that is happening. Of course there are also the less fortunate who have simply had their business well and truly crunched, but what struck me as I passed by a recently vacated B&Q was how little attention brand owners pay to the state of the premises on leaving. It appears there is little thought as to who may take your place, how brands communicate their departure to customers, what state the location is left in and did you remove every trace of your brands existence there?

After some discussion I have realised that there is a new term to be coined here, ‘brand ghosting’! People can still remember when your company was last there and how they were treated when you moved on or closed down, the fact is a customers memory can live on for some time and definitely has a measurable impact. The question is what can brands do to minimise the effect when its out of your control.

First and foremost its the old communications game, advise and inform your customers well in advance, let them prepare and feel a part of goings on. Make sure the premises are pristine on departure, removing your identity but leaving a good taste.

The big issue with the B&Q experience was that it affected my view of the entire company not just that particular store. In this volatile economic climate where the unexpected is expected brands have to be more careful then ever to always portray themselves in the most positive light.

The reason this point rather caught me unawares was the realistaion of how little brands really consider the vacation impact? The B&Q I saw was a mess of graffiti and rubbish, however because the brand identity was clearly visible, with that lovely orange hoarding the effect I was left with was a negative feeling about the state of the company. In times like these can any brand afford thoughts like this to creep into the publics conscious?

Pomegranate would love to hear about more experiences of brand ghosting, so if you have seen any on the high street lately, get sharing?

To learn more on branding and brand confidence visit the Pomegranate group website and find out what it’s all about!

Design the 2012 Olympic 50p piece…

The Royal Mint has opened up the portcullis for a competition open to all (aged over 13) to design a new 50p piece coin to celebrate the 2012 Olympics, and Paralympics, Games coming to London.

The competition is open to design a coin for each of the different sports held in the event, this will total at 27 of the 29 new designs. Winners of the competition will see their design on the backs of 50p pieces used nationwide, and will also receive a prize of £1000.

The judging panel will be made up of independent experts, and representatives of the Royal Mint, London 2012 and the International Olympic Committee.

Applicants must submit their design by 24th April.

Take a look at www.royalmintcompetition.co.uk for more information, and get thinking! Im sure we can get the Pomegranate Logo in there somewhere!!! haha

Why not submit your ideas to our Blog and we will Post them on our Pomegranate website (click here to see the Pomegranate site), alternatively email them to info@pomegranate.co.uk

Why not answer our quick poll!