Archive for the ‘media’ Tag

Zugara : NEW online shopping experience

Zugara launches online shopping app utilizing augmented reality and motion capture

“Here at Zugara, we’re proud to announce the launch of our newest application, The Webcam Social Shopper. Coupling the functionality of both Augmented Reality and Motion Capture, this application will allow anyone with a webcam to shop online right from within their video feed. We like to think of it as “Augmented Reality meets Utility”. This app allows you to seemingly hold articles of clothing up in front of yourself to see “how they look”. And the Motion Capture allows the app to track your movements so you can interact with the site (e.g. cycle through a product’s various colors/styles or take a picture of yourself so you can get immediate feedback from friends on Facebook) while standing several feet away from your computer’s controls. No extra downloads, no new plug-in, no consumer headache.

To see the application in action, check out our video below.

(UPDATE: If you’re having trouble accessing the embedded video – here is the direct YouTube URL)

Now that you’ve seen the application in its “Alpha State”, think about the potential an app like this has as we partner with brands to allow their consumers to do things like:

* Livestream their webcam’s feed to friends and loved ones, and get comments and feedback right next to the application in real time.
* Receive “clothing care packages” from loved ones who might be somewhere else in the country and set up times to “shop together”… online.
* Enter their measurements into the app and get a “fitted image”.
* Match entire outfits at the same time, both top and bottom.
* Shop right within a branded Facebook application.

It’s not a secret that friends/family recommendations influence a consumer’s purchase decision and beat any other “consumer touchpoint”. Now, we can help brands empower their consumers to integrate their friends and family into their online shopping process like never before. The thinking is that this application will help bridge the gap between how people like to shop offline and how they are forced to shop online, subsequently providing an enhanced interactive shopping experience for the consumer and increased sales for the brand. So, what do you think? Please, feel free to share this post with anyone and everyone, or embed the video above in your own blog. And, as always, we’d love to know your thoughts below…

About Zugara

Zugara is an interactive marketing agency with a passion for emerging media and technologies. Unlike most agencies, we don’t claim to do everything: Interactive Video, Social Media, Mobile Marketing, and Website & Application Development are our core competencies. Since our doors opened in 2001, we’ve been lucky enough to work with some of the world’s best brands such as Reebok, Sony Computer Entertainment Of America, Toyota, Activision, Jelly Belly, Casio, The Air Force, and Lexus to create strategic interactive campaigns that focus on accomplishing their business objectives. Based in Los Angeles, we’re currently in the process of expanding, and opening our second office in New York (www.zugara.com) (www.zugarastudios.com)”.

For more information on The Webcam Social Shopper or ZugMo Technology, please contact ar@zugara.com. For all other inquiries, please contact info@zugara.com.

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Widgets are changing our world

“Today, online retailers are looking for ways to extend their reach to social networks, desktop and web widgets, blogs, and mobile applications to connect with customers,” says Worklight’s David Lavenda. “But the real question is not how to capture customers’ attention, but rather how companies generate sales and enhance customer loyalty via such popular tools as Facebook, iPhone, iGoogle, Adobe Air and others. Secure retail widgets represent a new and exceptional channel for convenient shopping and always-on customer service, one that generates sales for retailers and saves customers time and money.” “Online sales are becoming an increasingly critical element of multi-channel retail sales, especially as people become highly selective in where and how they shop,” Lavenda added. “Retailers that are able to monetize this migration to the online channel, with successful widget marketing and sales efforts, will quickly stand apart from the rest.” • Allow customers to search and shop directly via the widget, without being redirected to the retailer website. • Engage customers by providing personalised widgets with highly-granular, individualised offers to improve conversion rates, lower marketing costs, and increase lift. Enable customers to respond to offers within the widget, without being redirected. • Provide social networking tools to let customers share experiences regarding services and products with their friends. Then let friends order products directly from the social networking sites. • Experiment with marketing messages to quickly and cost-effectively select the most effective messages for micro-market segments. • Monitor response and conversion rates to gauge the success of widget campaigns and improve performance. • Compare the costs and returns of secure widget-based offers against traditional marketing channels or even non-secure widgets

WIN A TWO PIECE HAND TAILORED SUIT!

For your chance to WIN, simply complete the following online survey (The Suit Experience) to be entered into the prize draw to win one of three, fine hand tailored suits. The survey should take no longer than ten minutes, it really is as simple as that.

The survey is being conducted by Pomegranate Media and if you have any questions, please contact us at info@pomegranate.co.uk or call +44 20 7336 7322.

Click here to take part and best of luck.

Internet World event review; Earls Court, London

Just attended the show, its impressive to see the diversity to some extent, of the operations that are developing. However what is slightly alarming is how when you dig below the surface there are so many companies with a similar offering!
CMS, email, web design… Everyone is doing it, the battle is to shout loudest.

What is differentiating all these companies?

I have seen more than 12 simply selling their unique, all conquering cms!

So how do these shows really work? At the end of the day anyone in web should have an impressive site anyway, that’s why I find them and then their content has to be good otherwise otherwise I scream deception, fraud, they are not living up to the promise, its a sham!

So what did I get out of it, well a lot of uncomfortable surreptitious badge staring, as people try to figure you out, some trumpet blowing and plenty of desperate sales guys, many just hired for the day!

However I was about to make my exit when I noticed that Scott Seaborn from Ogilvy was giving a little insight into mobile media, totally intrigued and a little naïve in this sector I had to attend!

Blimey if nothing else that was worth being there for! Far to short of course as they kept it to a mere 25 mins and how Scott managed to keep it to that I will never know, he managed to cram in such an thorough insight. I would have thought for many in that theatre it was truly mind blowing, it certainly was for me.

These guys at Ogilvy have certainly got their eyes on the ball and they have been tinkering with this stuff for a few years now.

From the Guiness Rugby Sevens tour widget to the latest Fanta teen game, its awe inspiring to see just what the mobile medium can actually achieve.

This medium really does make the current multi-channel approaches to marketing seem fractured, through deploying exciting interactive  and often useful apps (applications) from web to phone, the brand that is assigned with the app, not only gains credible exposure but actually achieves the ability to be constantly in view to the user. This ability to develop an intrinsic relationship with the user is so fundamentally powerful, not only can the brand provide a useful function, thereby promoting many integrity and added value messages, but the app can actually generate enhanced conversion to sales.

The difference as Scott put it, is moving from the typical Push marketing approach to the more appealing and effective Pull.

By understanding then utilising the vast array of features and functions a mobile phone can offer, in conjunction with every day actions such as shopping or playing games or travelling, the mobile app ‘creators’ can effectively convert the phone from a primary use tool into a complete ‘personal assistant’.

I hear you say, ‘well isnt that what the Iphone does?’ Now I know that Apples Iphone has obviously provided a relatively open platform for some incredibly innovative and pioneering mobile applications, however firstly the majority of apps currently promote the developer or Apple and secondly this access is obviously based on having an Iphone.

Its taken some time for the UK to really start noticing the possibilities of Mobile and for me today was an impressive wakeup call, keep an eye out as to what Pomegranate will do next!

Duncan Thomas

Do you harness the power of a good review?

Customer-written content, in the form of product reviews, community Q&A and shared stories, can both drive down search acquisition costs and improve natural search results, says Brett Hurt, founder and CEO of Bazaarvoice

In analysing online retailers with customer reviews, Bazaarvoice has found that more than 97% of the search terms used to find the review content are unique; in other words, without the user-generated content, the retailer would not have received search engine referrals for those ‘long-tail’ specific shopping terms.

The more specific, obscure terms are more valuable — though harder to pre-determine — to the retailer, and this is where customer-generated content comes into play. The more content that exists on your site about a particular product or brand, the more likely it is found by these long-tail searchers. Also, the more specific term mentioned above brings up more products that feature fresh, user-generated content. Our analysis has shown that searchers who land on Bazaarvoice-generated review landing pages use 3.5 to 4 words, while Google’s average search is 2.5 words.

Whats your view, or experience with customer reviews? Any major stats to report, what about the negatives policing etc we would love to know.

Source: Internet Retailing

Competing in a recession

While budgets are restrained in a recession, contrary to what may seem logical, it’s time to invest wisely to get your website in order. Not only does this provide your business with an edge and may well ensure survival but it also puts you ahead of the game when the economy turns round and things pick up.

Recent research shows that lowering prices isn’t necessarily the answer and may end up doing more harm than good. Customer service and client relationships on the other hand, are a great way to distinguish your business from your competitors’. Understandably service levels are improving in the UK and possibly worldwide during this period of hardship.

The big question is can you create a good user experience (UX) without breaking the bank?

Know your audience and their goals

‘Who’s coming to your site?’ is the first question to ask. This may sound simple but it’s surprising how many organisations aren’t aware of this information. Run an online survey on your site to find out more about who your customers actually are. This can then be broken down into a clearer segmentation to give you a basic view of your audience. Tools like SurveyMonkey make this easy and are reasonably priced.

Also find out why people are visiting your site. What are they looking for or hoping to achieve? Only by discovering their needs can you check if the site meets them. And if it doesn’t, you’re armed with this valuable data to direct your efforts in ensuring customer needs are fulfilled.

Check your navigation and search

Browsing and searching are the 2 main ways of accessing information on a website. The online population is split 50:50 in terms of preference for one or the other so both need equal attention and care.

When considering your navigation, think about how your content’s structured and classified. Is it meaningful to your users or is it mired in internal intricacies? Card sorting is the technique to create a user-centred navigation. This doesn’t have to be an expensive exercise requiring a huge investment. Automated tools that minimise the facilitation required and extend the reach can help keep the costs down.

Ensure your site search is clearly identifiable, consistently placed in the top right and forgiving of common typing errors. Are your search results presented in a logical manner? The value of a good back-end search can’t be underestimated as web users now expect the efficacy of Google wherever they encounter search.

Considering a new feature or even a re-design?

Does the proposed change meet site visitor needs? Before embarking upon a change, find out from your customers whether it’s what they want and need. Needless to say, if ever there was a time when ROI needed certainty this is it. User interviews are your best bet here. Make sure the resulting user needs are incorporated into the other requirements that may have been gathered.

The most cost-effective way of making sure the new design is along the right user experience lines is to create low-fidelity, throwaway wireframes and test these with your target audience. These blueprints can be as basic as paper sketches.

Resist the temptation to skip testing and go full steam ahead in creating something that’s nearly finished because the earlier a design’s validated, the cheaper it’s to fix faults and the less effort you’ve wasted.

Free SEO keywords and analytics

Good usability and good search engine optimisation (SEO) go hand in hand. Tailor your site to what your audience is thinking and that’s what they’ll type into the search engines! Want to find out what your site visitors are searching for? Try the Google AdWords Keyword tool – it shows what’s been searched for on a given URL in the previous month.

Another valuable addition to your toolkit is Google Analytics, which lets you analyse website statistics. This allows a strong tie-in of the UX changes to demonstrable ROI, which in turn can only promote buy-in of the user-centred philosophy throughout your organisation.

www.mad.co.uk
Mrudula Kodali, Senior Consultant at user experience consultancy, Webcredible.

Google Streetview in the UK

Google have recenly launched ‘Street view’ for the UK! It looks as though here in London someone, or something has been watching us for some time!  It has ‘attack of the smart cars with cameras attached’ all over it. But it is quite a thing to behold. Here you can see where we are.

Unfortunately they took the picture before we got our door vinyl up! Sorry about that!

There are people left right and center complaining about concerns over individual privacy (see article from Digital Bulletin), perhaps they have a point. But for now it is here to stay! Well I mean if you are called Christine Boring, it’s going to be hard to have anyone take you seriously on a project such as this! So get on it and look up your own house! Visit google street view here

Sweemo BBC Pitch in a lift

sweemo

Sweemo is launching itself into the new heady heights of featuring on world wide news coverage! The BBC are showing a short video of representatives from 5 of the world’s hottest budding web companies. The representatives have just the time it takes to be elevated 26 floors in a lift to deliver a pitch about their company, and Sweemo are up first! Click here to see the BBC news page covering Sweemo

The hopefuls were showcasing their online innovations at a US technology festival, South By Southwest, in Austin, Texas.

Experiment #1: Media Mash

Pomegranate Media are announcing a new experiment into social media! We are currently in the lab getting out the bunsen burners, tweaking knobs and turning screws to create one monster of an experiment!

The aim of our experiment is to find out just how far we can push ourselves within the social media network. Using sites such as You Tube, Twitter, Facebook and the like we plan on promoting ourselves left right and centre.

Check back here soon for an update on our progress. Keep your eyes peeled and your ear to the ground… You might just see us out there in action!

Is your website in need of attention? Look no further…

Despite the growing popularity of the internet as a primary information source for millions, we see far too many websites left unattended, dreary and failing to capitalise on their online potential.

At Pomegranate, however, we’re passionate about nurturing neglected websites within numerous different sectors.

Visit our website to take a look at our excellent portfolio of web design. We’ve got a suite of impressive tools and products to help get your website back on track and making waves. We’ve got results to prove it! Get in contact with us today and boldly take the first step to rekindling your relationship with your website.

Go on. Make your website’s day!