Archive for the ‘Technology’ Tag

Widgets are changing our world

“Today, online retailers are looking for ways to extend their reach to social networks, desktop and web widgets, blogs, and mobile applications to connect with customers,” says Worklight’s David Lavenda. “But the real question is not how to capture customers’ attention, but rather how companies generate sales and enhance customer loyalty via such popular tools as Facebook, iPhone, iGoogle, Adobe Air and others. Secure retail widgets represent a new and exceptional channel for convenient shopping and always-on customer service, one that generates sales for retailers and saves customers time and money.” “Online sales are becoming an increasingly critical element of multi-channel retail sales, especially as people become highly selective in where and how they shop,” Lavenda added. “Retailers that are able to monetize this migration to the online channel, with successful widget marketing and sales efforts, will quickly stand apart from the rest.” • Allow customers to search and shop directly via the widget, without being redirected to the retailer website. • Engage customers by providing personalised widgets with highly-granular, individualised offers to improve conversion rates, lower marketing costs, and increase lift. Enable customers to respond to offers within the widget, without being redirected. • Provide social networking tools to let customers share experiences regarding services and products with their friends. Then let friends order products directly from the social networking sites. • Experiment with marketing messages to quickly and cost-effectively select the most effective messages for micro-market segments. • Monitor response and conversion rates to gauge the success of widget campaigns and improve performance. • Compare the costs and returns of secure widget-based offers against traditional marketing channels or even non-secure widgets

WIN A TWO PIECE HAND TAILORED SUIT!

For your chance to WIN, simply complete the following online survey (The Suit Experience) to be entered into the prize draw to win one of three, fine hand tailored suits. The survey should take no longer than ten minutes, it really is as simple as that.

The survey is being conducted by Pomegranate Media and if you have any questions, please contact us at info@pomegranate.co.uk or call +44 20 7336 7322.

Click here to take part and best of luck.

Internet World event review; Earls Court, London

Just attended the show, its impressive to see the diversity to some extent, of the operations that are developing. However what is slightly alarming is how when you dig below the surface there are so many companies with a similar offering!
CMS, email, web design… Everyone is doing it, the battle is to shout loudest.

What is differentiating all these companies?

I have seen more than 12 simply selling their unique, all conquering cms!

So how do these shows really work? At the end of the day anyone in web should have an impressive site anyway, that’s why I find them and then their content has to be good otherwise otherwise I scream deception, fraud, they are not living up to the promise, its a sham!

So what did I get out of it, well a lot of uncomfortable surreptitious badge staring, as people try to figure you out, some trumpet blowing and plenty of desperate sales guys, many just hired for the day!

However I was about to make my exit when I noticed that Scott Seaborn from Ogilvy was giving a little insight into mobile media, totally intrigued and a little naïve in this sector I had to attend!

Blimey if nothing else that was worth being there for! Far to short of course as they kept it to a mere 25 mins and how Scott managed to keep it to that I will never know, he managed to cram in such an thorough insight. I would have thought for many in that theatre it was truly mind blowing, it certainly was for me.

These guys at Ogilvy have certainly got their eyes on the ball and they have been tinkering with this stuff for a few years now.

From the Guiness Rugby Sevens tour widget to the latest Fanta teen game, its awe inspiring to see just what the mobile medium can actually achieve.

This medium really does make the current multi-channel approaches to marketing seem fractured, through deploying exciting interactive  and often useful apps (applications) from web to phone, the brand that is assigned with the app, not only gains credible exposure but actually achieves the ability to be constantly in view to the user. This ability to develop an intrinsic relationship with the user is so fundamentally powerful, not only can the brand provide a useful function, thereby promoting many integrity and added value messages, but the app can actually generate enhanced conversion to sales.

The difference as Scott put it, is moving from the typical Push marketing approach to the more appealing and effective Pull.

By understanding then utilising the vast array of features and functions a mobile phone can offer, in conjunction with every day actions such as shopping or playing games or travelling, the mobile app ‘creators’ can effectively convert the phone from a primary use tool into a complete ‘personal assistant’.

I hear you say, ‘well isnt that what the Iphone does?’ Now I know that Apples Iphone has obviously provided a relatively open platform for some incredibly innovative and pioneering mobile applications, however firstly the majority of apps currently promote the developer or Apple and secondly this access is obviously based on having an Iphone.

Its taken some time for the UK to really start noticing the possibilities of Mobile and for me today was an impressive wakeup call, keep an eye out as to what Pomegranate will do next!

Duncan Thomas

Google Streetview in the UK

Google have recenly launched ‘Street view’ for the UK! It looks as though here in London someone, or something has been watching us for some time!  It has ‘attack of the smart cars with cameras attached’ all over it. But it is quite a thing to behold. Here you can see where we are.

Unfortunately they took the picture before we got our door vinyl up! Sorry about that!

There are people left right and center complaining about concerns over individual privacy (see article from Digital Bulletin), perhaps they have a point. But for now it is here to stay! Well I mean if you are called Christine Boring, it’s going to be hard to have anyone take you seriously on a project such as this! So get on it and look up your own house! Visit google street view here

Sweemo BBC Pitch in a lift

sweemo

Sweemo is launching itself into the new heady heights of featuring on world wide news coverage! The BBC are showing a short video of representatives from 5 of the world’s hottest budding web companies. The representatives have just the time it takes to be elevated 26 floors in a lift to deliver a pitch about their company, and Sweemo are up first! Click here to see the BBC news page covering Sweemo

The hopefuls were showcasing their online innovations at a US technology festival, South By Southwest, in Austin, Texas.

Experiment #1: Media Mash

Pomegranate Media are announcing a new experiment into social media! We are currently in the lab getting out the bunsen burners, tweaking knobs and turning screws to create one monster of an experiment!

The aim of our experiment is to find out just how far we can push ourselves within the social media network. Using sites such as You Tube, Twitter, Facebook and the like we plan on promoting ourselves left right and centre.

Check back here soon for an update on our progress. Keep your eyes peeled and your ear to the ground… You might just see us out there in action!

Do you twitter?

It’s the latest thing at the moment with many celebs professing their love for the act of twittering, including Steven Fry and Jonathan Ross, but what is it all about? We had a bit of a dabble into the medium here in the office recently. Why not get involved and follow the Pomepeople??!