Archive for the ‘Web Design’ Tag

Ark age aware skincare

New ecommerce website for the health and beauty sector

Pomegranate are proud to announce the recent launch of a new e-commerce website for Ark Skincare.

Ark are a successful health and beauty company with a number of acclaimed salons located throughout London. The launch of their new website coincides with the launch of their new Age Aware Skincare product range developed using the knowledge gained from over 10 years of experience and over 100,000 treatments performed at ARK Skincare Centres.

Read more about our project with Ark on the Pomegranate Media website.

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Sweemo Nominated for an SXSW Web Award

Sweemo have been nominated to recieve a SXSW web award 2009. The award only accepts sites that have been launched, or completely redesigned in 2008. The winners in each category are revealed at the SXSW Web Awards Ceremony on March 15th.

Let’s hope Sweemo get the win that they deserve!!

Sweemo BBC Pitch in a lift

sweemo

Sweemo is launching itself into the new heady heights of featuring on world wide news coverage! The BBC are showing a short video of representatives from 5 of the world’s hottest budding web companies. The representatives have just the time it takes to be elevated 26 floors in a lift to deliver a pitch about their company, and Sweemo are up first! Click here to see the BBC news page covering Sweemo

The hopefuls were showcasing their online innovations at a US technology festival, South By Southwest, in Austin, Texas.

Is your website in need of attention? Look no further…

Despite the growing popularity of the internet as a primary information source for millions, we see far too many websites left unattended, dreary and failing to capitalise on their online potential.

At Pomegranate, however, we’re passionate about nurturing neglected websites within numerous different sectors.

Visit our website to take a look at our excellent portfolio of web design. We’ve got a suite of impressive tools and products to help get your website back on track and making waves. We’ve got results to prove it! Get in contact with us today and boldly take the first step to rekindling your relationship with your website.

Go on. Make your website’s day!

Compare the Meerkat.com

This has to be one of the funniest adverts on TV at the moment and a very welcome relief from the dreary comparison site adverts that we’ve been subjected to in the past. For those of you who haven’t seen it yet, here is the link.

Also, if you’ve got a spare five minutes, it’s worth logging on to www.comparethemeerkat.com.

Too much fun to be had!

Do you twitter?

It’s the latest thing at the moment with many celebs professing their love for the act of twittering, including Steven Fry and Jonathan Ross, but what is it all about? We had a bit of a dabble into the medium here in the office recently. Why not get involved and follow the Pomepeople??!

Four out of five online retailers have digital marketing headaches

Stressed by your inability to track your online marketing spend properly? 79% of the UK’s internet retailers are suffering from the same headache, according to new research from Coremetrics

Four out of five online retailers have digital marketing headaches

A significant 79% of online retailers in the UK are suffering from digital marketing headaches, new research commissioned by Coremetrics has found, and a massive 96% of marketers in the retail sector are not measuring ROI across all of their marketing tactics. Furthermore, 25% do not measure ROI across any online marketing tactics at all.

The biggest marketing headaches are deciding where to spend marketing budget, for nearly a third of respondents, and knowing how to determine ROI on elements of their marketing mix, for 29%. The other main problem areas include:

* Comparing campaigns across vendors and channels (32%)
* Information overload about digital marketing initiatives (23%)
* Understanding relationships between campaigns (14%)
* Understanding which campaigns are driving customer acquisition (9%)

Despite this lack of understanding of how to measure integrated marketing techniques, a third of respondents are expecting to add further online tactics to their marketing mix in 2009. In a bid to entice thrifty shoppers, making special offers was the top tactic expected to be implemented in the coming year. However, ‘special offers’ was the least measured tactic by those who already use it, with 90% not measuring ROI on their efforts.

“Tellingly, all the UK retail companies that have collapsed over the past month have all had a poor web presence, showing that digital is a key weapon in retailers’ arsenal,” says Coremetrics’ Richard Sheppard. “Having a strong and informed web presence, to capture customers that are abandoning the high street, is crucial for retail success in 2009.”

When times are tough…

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps.

But design is a powerful tool in a downturn.

Our research shows that more than half of the UK’s businesses:

* … are looking to design their way out of downturn
Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.

* … think design is more important now
Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.

* … think design is integral to the economic performance of the UK
The same number agreed or strongly agreed that design is integral to the country’s future economic performance.

http://www.designcouncil.org.uk/en/Case-Studies/All-Case-Studies/Design-in-a-downturn/

Pomegranate Ripens Early in 2009!

With the New Year symbolic of fresh beginnings, Pomegranate has wasted no time in making a positive start to 2009.

Having proved ourselves as an exceptionally talented agency with a rapidly expanding client list, we are pleased to announce the appointment of a significant new team member to support our forthcoming projects – Creative Director, Jim Campbell.

With a CV including UK firms Precedent, Henrion Ludlow Schmidt and This Way Up, alongside German agency Deekling Identity & Change (part of the BBDO Group), Jim brings over 14 years of experience from a variety of high profile London and Berlin-based agencies. From managing international luxury brands such as Mercedes Benz to launching national ad campaigns for social organisations, Jim’s exceptional knowledge of the worldwide branding industry is a welcome addition to the growing Pomegranate team.

Jim’s move to Pomegranate stems from a lifelong passion to work for a dynamic and passionate design agency that is focused on being at the forefront of innovative brand communication techniques.

Speaking of what he hopes to achieve in his newly appointed role, Jim said: “Nothing major……just design-effective, client-driven, innovative, fresh and award-winning work. That’s all!”

Great to have you on board Jim!!

Happy New Year!

Wishing everyone a happy new year, from all of us at Pomegranate Media. We hope 2008 was good to you and bring on the prosperous times of 2009!

Happy New Year!!!!