Archive for the ‘1’ Category

Take a lesson by the SEO rapper

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Google leaves the rest behind by pressing Fast Forward

Google has partnered up with Wharton University (Pennsylvania) to create a little slice of marketing heaven for the masses on You tube called Fast Forward. The dedicated page is making a splash in the marketing world as they discuss marketing techniques, providing a valuable insight into marketing best practice.

The partnership explores the evolution of marketing in the world today,

“Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape. As we explore what will define success through marketing’s continual evolution, we aim to share ideas and lessons learned to help keep us all better informed and effective as the game – and conversation – rapidly progresses”.

It’s not surprising that Google have gotten invloved in an area they excel in. But the resource is just that, a resource, we would have thought in light of modern internet trends they would have created Fast Forward as a more community orientated space. Speaking to, and with the marketers of the world. Definately worth casting your eye over though!

Widgets are changing our world

“Today, online retailers are looking for ways to extend their reach to social networks, desktop and web widgets, blogs, and mobile applications to connect with customers,” says Worklight’s David Lavenda. “But the real question is not how to capture customers’ attention, but rather how companies generate sales and enhance customer loyalty via such popular tools as Facebook, iPhone, iGoogle, Adobe Air and others. Secure retail widgets represent a new and exceptional channel for convenient shopping and always-on customer service, one that generates sales for retailers and saves customers time and money.” “Online sales are becoming an increasingly critical element of multi-channel retail sales, especially as people become highly selective in where and how they shop,” Lavenda added. “Retailers that are able to monetize this migration to the online channel, with successful widget marketing and sales efforts, will quickly stand apart from the rest.” • Allow customers to search and shop directly via the widget, without being redirected to the retailer website. • Engage customers by providing personalised widgets with highly-granular, individualised offers to improve conversion rates, lower marketing costs, and increase lift. Enable customers to respond to offers within the widget, without being redirected. • Provide social networking tools to let customers share experiences regarding services and products with their friends. Then let friends order products directly from the social networking sites. • Experiment with marketing messages to quickly and cost-effectively select the most effective messages for micro-market segments. • Monitor response and conversion rates to gauge the success of widget campaigns and improve performance. • Compare the costs and returns of secure widget-based offers against traditional marketing channels or even non-secure widgets

Red Nose Day at Pomegranate!

Ginerger bread man with a Red Nose!

It’s Red Nose Day! And what better way to support the good cause than to make gingerbread men? One of my fellow Pomites has created these little beauties to raise money for Comic Relief (Red Nose Day).

Take a look at our website, we’ve got a Red Nose!

Experiment #1: Media Mash

Pomegranate Media are announcing a new experiment into social media! We are currently in the lab getting out the bunsen burners, tweaking knobs and turning screws to create one monster of an experiment!

The aim of our experiment is to find out just how far we can push ourselves within the social media network. Using sites such as You Tube, Twitter, Facebook and the like we plan on promoting ourselves left right and centre.

Check back here soon for an update on our progress. Keep your eyes peeled and your ear to the ground… You might just see us out there in action!

Getting on well with Google?

As more brands begin to realise the importance of SEO (search engine optimisation) when planning their online marketing strategy our SEO copywriting service is becoming ever more popular.

The purpose of SEO copywriting is to increase traffic from natural searches and improve a brands relationship with their users. Successful SEO copywriting balances the need to intrigue and inform the target audience whilst simultaneously communicating with the search engines through the application of carefully defined keywords.

Search engines place a large importance on the quality and relevancy of content so to overlook copywriting could be detrimental to a websites rankings. To see how Pomegranate Media can help your brand get on better with Google (and other search engines) take a look at our SEO copywriting service and our specialist SEO package PIP.

Compare the Meerkat.com

This has to be one of the funniest adverts on TV at the moment and a very welcome relief from the dreary comparison site adverts that we’ve been subjected to in the past. For those of you who haven’t seen it yet, here is the link.

Also, if you’ve got a spare five minutes, it’s worth logging on to www.comparethemeerkat.com.

Too much fun to be had!